Status, a national brand implementation and facility services company was launched as the merger between ICON and MC Group. They came to us with a brand new name and identity with no established recognition. In order to launch, they wanted a website to come out strong with their new brand while showing off their vast portfolio of signage and brand implementation services.

The website I designed for them was able to showcase the strong aspects of their new brand, while leveraging SEO best-practices and user friendly navigation. With a complex page hierarchy system, I was able to create templates for services landing pages that stand out on their own, along with portfolio and other interior pages that exhibited their work through strong photography. All of this was done with a balance to avoid overshadowing the home page. Additional icons and infographics were created based on their brand guide to help root a strong brand right out of the gate.

Ongoing work for Stratus has ranged from animations to landing page and email design and development.

©  Loren Shumaker  2024